Draft Core Strategy (incorporating Preferred Options) October 2010

Draft Core Strategy (incorporating Preferred Options)


5.6 The Yeovil Vision project, commissioned by the South Somerset Local Strategic Partnership is a statement of ambition for the future of Yeovil. The Vision reflects the desire for change in the town; looking to 2025 and beyond with the strapline:

‘Yeovil; the heart of the country… and the mind of a city’

5.7 More specifically, the Vision for Yeovil includes:

  • Developing a positive, confident and distinct image;
  • A town centre which is safe and clean;
  • Delivering quality new developments which are locally distinctive, sustainable and contribute to the development of the town centre as a whole;
  • Enhancing its close relationship with the country park and countryside beyond;
  • Realising its full potential to meet the demands of its catchment area and in so doing attracting appropriate and quality inward investment;
  • Developing distinct yet complementary quarters to improve the vitality and diversity of the town centre;
  • Using a quality transport system which provides choice;
  • A mixture of uses and activities providing a safe and vibrant environment for both daytime and night-time economies;
  • Developing a strong community involvement in its future development and improvement;
  • A town that embraces and celebrates cultural diversity.

5.8 Supplementing aspirations set out in the Yeovil Vision and emerging from the sustainable Community Strategy (through consultation on the Issues and Options Report) and of further aims and objectives that are set out in the District wide Vision above. In summary these include:

  • Being the prime economic driver for the District with a growing manufacturing and service base increasingly characterised by high tech, high wage companies;
  • Better linkages within the town and with its surrounding market towns;
  • Improved recreation facilities;
  • Improved retail and leisure facilities;
  • Better linkages with its immediate countryside environment.